No Kid Hungry
Increasing the Reach for Giving
No Kid Hungry, founded in 2010, is a national campaign run by Share Our Strength®—a nonprofit focused on eradicating poverty and hunger. The campaign is dedicated to working with schools and communities to advocate for good, affordable food for children and families in need.
Over the past two years, No Kid Hungry has reached over 5,000 new donorsthrough social influencer activations. As #GivingTuesday 2017 approached, itsaw a major opportunity to increase support and draw attention to its causethrough social influencers.
Bringing this strategy to life on #GivingTuesday would require a strong base of social ambassadors—which Jason Wilson, the director of digital communications for No Kid Hungry, cultivated strategically with Blackbaud solutions.